WPN. in the media – Chic Fit For Gym Blokes

By in News

Our Kickstarter campaign was featured in Sunday’s edition of the ‘Sunday Times’ in Perth. Check out Pg. 44 for the full story, featured below:

The Sunday Times (Perth) - Chic Fit For Blokes

Men wearing daggy boards and old gym clothes for work-outs will soon be a thing of the past, a Perth entrepreneur hopes.

Daniel Jones, 32, believes he and business partner Darren Nankivell, 30, have spotted an opportunity in men;s gym gear after Lorna Jane transformed women’s “active wear”.

The pair are selling shorts ($50-$65), shirts ($40) and tank tops ($35) online have now launched a $30,000 crowd-funding campaign.

Mr. Jones said the friends were fed-up with the gym clothing that didn’t have a “sense of culture”.

“Activewear is evolving, it’s massive for women and men will follow in that trend”, the Doubleview resident said.

“There’s Nike and Adidas, but nothing had a sense of community and culture like boutique fashion brands do. The don’t really resonate with their users.

“We noticed there’s a massive gap in the market, women’s active wear has endless variety, while options for men are seriously lacking.”

That’s when the concept of WPN – pronounced weapon – was born.

They describe the style as minimalist, with features including stretch panels, a smart phone pocket, non-irritant stitching and Dri-shield fabric.

So far they’ve raised more than $10,000 and plan to use the funds to launch WPN’s next range and open a flagship store in Perth. Go to