Product Updates
Draw your WPNs! New collection takes men’s wear to the street
With summer just around the corner, WPN. (pronounced Weapon) today announced the launch of their very first Kickstarter crowdfunding campaign to enable global expansion of their in-demand active wear range exclusively for men.
Touting themselves as the Lorna Jane for men, the WPN team have already gained the backing of elite sportsmen including Ultimate Fighting Championship hall of famer Pat Miletich and sports model and fitness blogger Anthony Thomas.
They are addressing a gap in the market and have reinvented men’s boring and uncomfortable sportswear. Creating a collection that combines sophisticated designs with technical innovation to produce high quality, fashion forward active wear.
WPN Wear is made for the modern day man juggling his busy, healthy and active lifestyle. Whether that be the 6am 10 kilometre runner, gym junkie, beach yoga lover, morning bike riding coffee drinker, their target market are probably not the types to be doing ‘absolutely nothing in their active wear’*.
With over 13 years experience in the industry, WPN co-founders Daniel Jones and Darren Nankivell have combined their love for design, fashion and sport to bring forward their debut label with a passion for building a brand for men like themselves.
“We noticed that in today’s market, women’s active wear has endless variety, whilst options for men are seriously lacking” one half of the dynamic duo, Jones said.
“We couldn’t find any brand exclusively for men that focus on quality, performance and style that you’d be confident to wear anywhere. A brand of Athleisure”.
“Darren and I have made it our mission to engineer a product that fits better, feels better, performs better and all the while looks a million dollars, so you feel confident inside and outside the gym!
“Not only that, our goal is to become a lifestyle brand that people know, trust and grow with; a brand that helps people along their path to achieving their goals physically and mentally”.
The design style is slick and minimalist, with no over the top logos or out there colours. Features include:
With over 13 years experience in the industry, WPN co-founders Daniel Jones and Darren Nankivell have combined their love for design, fashion and sport to bring forward their debut label with a passion for building a brand for men like themselves.
“We noticed that in today’s market, women’s active wear has endless variety, whilst options for men are seriously lacking” one half of the dynamic duo, Jones said.
“We couldn’t find any brand exclusively for men that focus on quality, performance and style that you’d be confident to wear anywhere. A brand of Athleisure”.
“Darren and I have made it our mission to engineer a product that fits better, feels better, performs better and all the while looks a million dollars, so you feel confident inside and outside the gym!
“Not only that, our goal is to become a lifestyle brand that people know, trust and grow with; a brand that helps people along their path to achieving their goals physically and mentally”.
The design style is slick and minimalist, with no over the top logos or out there colours. Features include:
- discreet pockets
- stretch panels
- a place for your smartphone
- unique Dri-Shield fabric technology
- no irritating stitching
About WPN WEAR
WPN Wear is a men’s active wear label based in Perth Western Australia, and is co-owned by Perth based, Daniel Jones and Brisbane based, Darren Nankivell. With 13 years combined experience in design, engineering, fashion, and manufacturing locally and offshore, the duo live and breathe WPN.
Stocked online, WPN Wears exclusive men’s performance apparel is available to be purchased 24/7 and is shipped worldwide. https://wpnwear.com.
WPN is a brand that is DRIVEN to excel in everything we do. From having the CONFIDENCE to perform at your best each and every time. And showcasing the PASSION of leading a healthy lifestyle.
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