It’s hard to believe that already a year has past since we decided to embark on our journey to create fashionable, purpose built active wear for men that doesn’t cost the world.
Many people don’t know this but the brand you see today was never really meant to happen. I really just wanted to design a range of training apparel for my own workouts, using my creativity and the resources I had on hand. It just happened to catch a lot of attention once I started talking about it and wearing it. In particular that of my good friend and business partner Darren Nankivell. I remember the first time I told him about the range I had designed, the fact that I hated everything I saw on the market and my disgust at the prices the brands were charging. I hinted at the idea that this could potentially evolve in to a business. To my surprise he was totally psyched about the idea! He saw massive potential and was actually one of the key reasons I decided to take the plunge and turn the idea in to a business.
From that moment WPN. was born and has become the brand you see today. Darren and I have shed blood, sweat, tears and countless hours in to making this dream a reality and really changing the face of men’s active wear. In just one year we have learnt so much and achieved things we never thought possible.
We are so thankful to all those who have supported us on the journey so far. Often when people decide to take a chance on something seemingly impossible they are faced with countless ‘doubters’ telling them how tough it will be to make it, but in our case it’s the exact opposite. We have had so much support from friends, family, our ambassadors and all our followers – It’s just amazing and so inspiring. This has been so crucial in our striving for greatness.
We are so proud and excited to see our business grow and help our customers in their pursuit to achieve their goals in living a healthy active life.
Our vision for this label massive and we can’t wait to share the story with you all. Thank you for all your support!
[caption id="attachment_1208" align="alignleft" width="300"] Dan Jones - WPN. Founder[/caption]